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April 25, 2022

Is there a difference between a Communication Strategy and a Content Strategy?

It is hard to separate a content strategy from a communication strategy when building a marketing campaign. A content strategy refers to a high value scheme […]
July 1, 2019

Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part […]
May 25, 2018

Understanding the difference between Marketing and Public Relations.

PR vs MARKETING Most people do not know where to draw the line between PR and Marketing hence I have constantly found myself trying to distinguish […]
February 26, 2018

The Public Relations Process

INSIGHTS We understand the consumer, brand and marketplace which leads to an inspired strategy IDEATION Inspiration sparks the thinking that leads to the big idea DEPLOYMENT […]
February 16, 2018

Strategic Communications: How does it help your business?

What is a Communication Strategy? This is a communication plan designed to achieve a long term or an overall goal. Strategic Communication is essential for every […]
January 30, 2018

Is Social Media relevant to your business?

Over a decade ago businesses used traditional media to communicate and market their products and services. Almost everyone relied on the newspaper, radio, magazine and television […]
January 15, 2018

Bad Publicity? How to handle it!

Stay on top of everything? Provide the good products and the best service ever, employ nice and friendly staff? That is the best way to avoid […]
August 16, 2017

We Promote Your Event to the Media

We Promote Your Event to the Media Minnie-lee Media World PTY Ltd will let the media know about your exciting event. Just think: if you have […]
August 2, 2017

Personal Branding

Five Universal Effects of Image** The way you dress (What you choose to wear) affects: 1. The way you think, which affects 2. The way you […]