We Promote Your Event to the Media
Minnie-lee Media World PTY Ltd will let the media know about your exciting event.
Just think: if you have an event in your city with 50 people, then 50 people hear your message – but if you have an event and alert local media, your message could be seen and heard by hundreds or thousands of people!
WHY IS GETTING MEDIA COVERAGE SO IMPORTANT?
Media coverage can:
• Publicize your event beforehand, so more people will be there to support it.

• Educate thousands of people about your issue and your message.

• Inspire more people to follow your lead.

• Attract the attention of public officials who determine your cause
HOW WE HELP YOU ATTRACT MEDIA
Minnie-lee Media World will work with you to get media attention.
After a media team member has spoken with you, the event will be listed on website and social media and included in press releases so reporters can find important information about the event details. Then, our media team will start “pitching” your event to individual journalists.
We will approach all the necessary publications to get your event out there.
DEVELOPING A STRONG MESSAGE
Before you contact any media, you should have a clear, convincing message.
As a group, think about the two or three most important pieces of information you would want people to gain. These are referred to as key messages.
Key messages should:
• Be short and easy to understand.

• Be specific.
Anyone who hears them should understand why your group is taking action.(Make sure everyone in your group knows what they are and can explain them in their own words.)

• Explain to reporters exactly why you have asked them to cover your event.

• Use facts
• Inspire people to take action.

DEVELOPING YOUR MEDIA LIST
After you’ve decided on your key messages, assemble a list of media you will contact. Make a list of all local TV stations, radio stations and newspapers.
Things to consider:
• Each station and newspaper has many reporters who cover different types of news. Think about which ones would want to cover your story.

• With newspapers, start with “metro” or “city” reporters. After that, think of other sections where your news may fit in!

• At TV stations, look for specific producers. Again, start local and think of all the other possible angles they could use to report on your story.
Be sure to keep track of all the contact information for the media that you decide to contact, including name, title, publication, email and phone number. Using an Excel spreadsheet is a good way to keep this information organized.

CONTACTING THE MEDIA
Now that you’ve finalized your key messages and compiled a good list of journalists to contact, you will need to prepare your story and get it out there.
TIPS ON TALKING TO THE MEDIA
As you go through the process of getting media coverage, there may be many different opportunities to speak to members of the media. Talking to reporters becomes easier with experience. Here are some guidelines to make any conversation with the media easy for you:
• Prepare yourself for each conversation. Remember the reporter’s name, where they work and what they do.

• When you reach reporters, introduce yourself and ask if they have time to talk. If not, ask when might be a better time to call back.

• Remember to rely on your key messages.

• Speak clearly and concisely. Relax and don’t ramble or mumble.

• Be honest. If you don’t know something the reporter asks, don’t guess. If you know where to find the information, you can say that. Otherwise, refer them to a website which has lots of information on these issues.

• When the conversation is ending, thank reporters for their time and make sure they have your phone number if there are further questions.

• If a reporter leaves a message for you to call, do so promptly.

• If you have to leave a voicemail, be sure to say your phone number slowly and clearly, and repeat it.
HOLDING A PRESS CONFERENCE
If you have the opportunity and resources to hold a press conference, it’s a great way to let people know about the results of your event.. At a press conference, a spokesperson announces the news (or results or outcomes) and then takes questions from reporters.