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Content is king but is it relevant to your audience?
July 1, 2019

It is hard to separate a content strategy from a communication strategy when building a marketing campaign. A content strategy refers to a high value scheme of how you create different pieces of content from graphics to articles that better communicate the business objective, whereas a communication strategy is a master plan of how to communicate the business message and reach the business’s target audience. 

Content is created based on the communication strategy. The communication strategy usually dictates the content that is created. Content is a tool that is used to communicate the business’ message while communication is the tone of voice, the message, how the message is conveyed, the means that you chose to use which is content, and the channels that you use to reach the target audience.

In conclusion, it is impossible to create a piece of content without a communication strategy.This means that once the goal is in place it is wise to create a communication strategy first, which will determine the content strategy. 

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