The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding […]
Over a decade ago businesses used traditional media to communicate and market their products and services. Almost everyone relied on the newspaper, radio, magazine and television […]
What is a Communication Strategy? This is a communication plan designed to achieve a long term or an overall goal. Strategic Communication is essential for every […]
INSIGHTS We understand the consumer, brand and marketplace which leads to an inspired strategy IDEATION Inspiration sparks the thinking that leads to the big idea DEPLOYMENT […]
Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part […]
